On Thursday 27th September, the South West Digital Awards recognised hundreds of the region’s best innovators at Plymouth’s School of Creative Arts. With 10 varied categories, the awards acknowledged the entire breadth of the region’s talent. The Branding in a Digital Environment, sponsored by LOGO, was awarded to Supple Studio for the brand identity created for the Prison Radio Association’s Straightline platform.
The app and website give prison leavers access to National Prison Radio’s rehabilitative content. The programme is proven to help lower the chance of reoffending. The brand identity created for the project is striking and quickly becomes familiar, perfectly suiting the requirements of the client. Bath-based Supple Studio has worked with a variety of global brands, including Channel 4, Royal Mail and the NSPCC.
The South West Digital Awards were created by Plymouth-based events and ticketing business, Helm Squared, to shine a light on an often-neglected region and encourage and reward its industry-first products, outstanding development work and exceptional digital campaigns. As well as a selection of innovative companies and individuals, the nominees featured businesses, organisations and individuals from the depths of Cornwall, all the way up to those disrupting the hubs of Bristol & Bath.
Echoing the awards’ ethos, Supple Studio’s Jamie Ellul said:
“Digital seems to be thriving in the South West. Probably the biggest challenge is finding clients who are willing to invest in good design and quality digital builds.
Luckily we’re not so reliant on local clients as we tend to work mainly with bigger brands based in the capital.”
“The awards are a great opportunity to put the region on the map of digital innovation and to showcase all the great work, innovation and talent in the region.”
The whole evening celebrated digital across the South West, with attendees ranging from enterprises and individuals, all the way up to global businesses, industry heavyweights and some of the UK’s best universities and colleges. All guests also enjoyed a unique, gourmet menu of locally-sourced produce, complimentary welcome drinks, and a gift bag filled with high quality goodies from South West companies. Winners walked away with a complimentary bottle of Conker Spirit’s Dry Gin and a bespoke, handcrafted trophy created by Plymouth College of Art’s The Agency.
This year’s awards proved the need for varied, all-encompassing digital recognition for businesses, individuals and young people in the South West.
The Branding in a Digital Environment award returns for 2019, alongside the all-new category, Digital Art of the Year.
Entries for 2019 are already open and are likely to be even more successful again, with tickets and sponsorship already in-demand.