On 27th September 2018, the South West Digital Awards recognised a number of the region’s best creatives at Plymouth’s School of Creative Arts. With 10 varied categories, the awards recognised the entire breadth of the region’s expertise. The Branding in a Digital Environment, sponsored by LOGO, was awarded to Supple Studio for the brand identity created for the Prison Radio Association’s Straightline platform.
The app and website give prison leavers access to National Prison Radio’s rehabilitative content. The programme is shown to help lower the chance of reoffending. The brand identity designed for the project is striking and quickly becomes familiar, perfectly suiting the requirements of the client. Bath-based Supple Studio has worked with a variety of global brands, including Channel 4, Royal Mail and the NSPCC.
The South West Digital Awards were founded by Plymouth-based events and ticketing business, Helm Squared, to shine a light on an often-neglected region and promote and reward its industry-first products, exceptional development work and outstanding digital campaigns. As well as a selection of innovative companies and individuals, the nominees featured businesses, organisations and individuals from the depths of Cornwall, all the way up to those disrupting the hubs of Bristol & Bath.
Echoing the awards’ ethos, Supple Studio’s Jamie Ellul said:
“Digital seems to be thriving in the South West. Probably the biggest challenge is finding clients who are willing to invest in good design and quality digital builds. Luckily we’re not so reliant on local clients as we tend to work mainly with bigger brands based in the capital.”
LOGO’s MD, Nick Burrage added:
“The awards are a great opportunity to put the region on the map of digital innovation and to showcase all the great work, innovation and talent in the region.”
The whole evening honoured digital across the South West, with attendees ranging from small enterprises and
Last year’s awards proved the need for varied, all-encompassing digital recognition for businesses, individuals and young people in the South West.
The Branding in a Digital Environment award returns for 2019, alongside the all-new category, Digital Art of the Year. The award will recognise digital businesses and creative teams that have created stand-out branding for themselves or clients. This popular category received entries from students, digital agencies & freelancers, making it very hard for our judging panel to shortlist the best of the best.
Entries for 2019 are already open and are likely to be even more successful again, with tickets and sponsorship already in-demand.
Our goal is to help promote and celebrate all of the incredibly creative and innovative work that is produced in the South West. Throughout the next year, we will be looking to collaborate with a variety of businesses across the digital sector in a range of interviews and videos. Going into detail about what makes the region a hub for digital technology businesses and what they believe the future holds for them.
Keep an eye out for these blogs and interviews here.